How can you make your business as an electrician stand out from other local competitors? The steps you take in marketing your business can make all the difference; and the range of digital or online marketing steps you can take are some of the most cost effective and wide reaching strategies you can employ.
So rather than sit back and wait for clients to come to you, consider taking some or all of these electrician marketing ideas and reach new potential clients.
The power of Google to market your business can’t be ignored. From ensuring that your local business listing is kept up to date with current address, phone number, operating hours and information on your services; to regularly checking into reviews that customers have left for you in Google’s review system and if required, replying to them to maintain a professional and friendly face of your business to potential new customers.
In addition to Google’s free business listings, you can also undertake paid advertising through AdWords – specifically targeting people within your area who are searching for specific keywords. If you’re after electrician marketing ideas to instantly boost your business website traffic, then Google Ads are a great way to make that happen.
Pros of Google AdWords advertising: reach a huge audience that might not find you through organic listings.
Cons of Google AdWords advertising: can be very expensive if not planned correctly, and requires ongoing maintenance and refinement to ensure you’re getting bang for your buck.
While Facebook marketing can be challenging for trades businesses, it’s still possible to build your brand and build trust by taking advantage of Facebook’s online review system. By placing a link to your Facebook page on your website and your business card, existing customers can be encouraged to leave positive reviews.
Pros of Facebook marketing: page set up is free and you can interact directly with current and potential clients.
Cons of Facebook marketing: to reach a larger audience, paid advertising is required and this can be expensive and not guaranteed to be effective
Bing works in a very similar way to Google search, however Bing is a considerably smaller search engine with a smaller user base. You should ensure that your business information is up to date in Bing so that your business shows up in Bing business listings. Bing business listings do not have inbuilt reviews, but instead display your ratings from your Facebook page reviews; another good reason to set up a Facebook page and then link it to your Bing account.
Pros of Bing: Free business listings with address, phone number, website link and map location.
Cons of Bing: Just as with Google, you’ll need to undertake paid search advertising to reach a larger audience.
Directory listings are another simple but potentially very effective marketing move. Two of the largest directories for electricians to use are TrueLocal and YellowPages. HiPages is a highly popular tradie website where you can list your business and receive job requests from potential clients. HiPages charges for leads. There is also another online business directory that’s worth considering called WhatsYourHours.com, as it has a good ranking and is free to join.
Pros of Directory Listings: Basic listings are free and get your business on the radar easily and quickly.
Cons of Directory Listings: To upgrade to a premium service or directory position, you’ll usually have to pay.
To find out more about how you can boost your client base with effective marketing for electricians, visit our website ItJustHappens.com.au